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Why Business Analytics can Enhance Your Career


We all know that in today’s world, a huge amount of structured and unstructured data are generated all over the world.  It is the work of the analysts to study those data and extract useful insights and information from them. As a result, the demand of business analysts has increased as companies look to hire them. In this article, I will discuss about a few reasons why business analytics can enhance someone’s career.

Analytics Industry will Rise Enormously by 2021

A study by Business Analytics Careers has revealed that currently the analytics industry in India is worth more than $2.03 billion and it is growing or rising at 23.8% per year. This number can be estimated to be doubled by the end of 2020. A huge part of India’s revenue from analytics comes from the analytics exports to USA. The banking and finance sectors are still the leading contributors of revenue; the start-up companies have also shown a notable contribution in analytics output.

Dynamic and Interesting Job Nature

In the present day, the world is full of data and analysts face new and difficult challenges each day. One day, the analysts have to look into different similar customer data points, and on another day they will have to face huge amount of structured and unstructured data. The analysts have the special ability to understand the needs and requirements of the customers and can also propose various informed decisions. The business analyst’s role can be mentally stimulating, as he or she has to analyze huge amounts of data on a regular basis.

Great Pay Package

The mixture or combination of analytical and business skills is highly in demand by all business organizations, so the companies are offering a very attractive and high pay package to the business analytics professionals. The average salary package of business analytics professionals is 60% higher than normal IT professionals. According to Glassdoor, a business analytics professional earns approximately Rs 6, 44,857 per year. Research has revealed that business analytics professionals draw a package of higher than Rs 16 lakhs per annum.  

Key Factor in Decision Making

During every hour, more than 6 billion devices generate huge amount of data; each data set is very critical and needs to be properly analyzed in order to extract useful information and insights for the benefit of the company. Most of the business organizations are very much dependent on analytics for enhancing their performance in the market; it can be performed by recognizing market and sales opportunities and properly understanding customer pattern and trends.

Wide Career Choices

Business analytics have a wide range of applications in many sectors, such as healthcare, banking, textiles, automotive, retail and many more. Some specialized roles in the field of analytics are as follows:

·       Big Data Engineer
·       Data Analytics Architect
·       Analytics Consultant and Business Intelligence
·       Analytics and Metrics Specialists
·       Business Consultant
·       Analytics Associate
·       Database Administrator
·       Statistician
·       Analytics and Data Manager
·       Data Visualization Analyst

Resource Box

Business analytics is considered as one of the most attractive jobs at the present time, and it has many scopes and opportunities for you. Hence, it is recommended for candidates to take the business analytics course from ExcelR in Pune for a prosperous and bright future.

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